Sales is not an easy industry for anyone to succeed in. You live and breathe by your most recent efforts and people are always cynical of your intentions. Sales managers need to find ways to align their sales staff with the opportunities that best deliver success and most of the time that will be based on knowledge of industries or geographic accessibility.
The SEO team at SearchButlers prefers to align its sales staff not by industry focus, or geographic focus but by client focus. This means the inbound team will speak with prospects and try to understand the psychographic personality traits of the business owners or marketing managers they speak to and align an outbound sales representative to that account that has the best fit as a personality rather than as a knowledge hub based on geographic or industrial alignment. There is nothing to new about this approach. In the financial industry, for decades clients have been associated with team members that will offer the best experience as possible however the traditional model where females have participated in this system is that they are often used as desirable “eye candy” for more aggressive ego driven buyers within their client base.
An archaic and disgusting sexualization of talent but it has worked successfully for these institutions in a world that until now has tolerated this intangible abuse. Whats different about SearchButlers model however is that they will align their female staff with female clients more often than not in sympathy with the cultural aspects of the industries more commonly run by female business owners – education, retail, and medical and seek to align the more aggressive male industries with male sales staff so a not to participate in the old paradigm that undermines the intelligence and emotional approach that females would take in a world where performance only drivers and impatience are the most commonly found criteria for business. Industries like automotive or construction for example. It works well for all involved, the teams only have great feedback for the management in terms of appreciation for the efforts that go into understanding the personalities of both clients and staff but also for protection from certain societal realities that won’t necessarily end anytime soon!…Read More →